Your team's week, with the copying taken out
The work is not hard. There is just a lot of it, and it comes back every week. This is the part Claude takes, so your people get the thinking time back.
Most teams I talk to already pay for Claude. They use it to rewrite emails and summarise PDFs, which saves a few minutes. The hours are in the weekly work, and getting those back needs connectors to your platforms, skills written down for each job, and a clear rule on who approves what. That is the part I set up.
| Job | Today | After setup |
|---|---|---|
| Campaign builds | Rebuilt by hand in every market, then checked by someone else | Built from the brief, waiting for your yes |
| Spend checks | Five tabs open every morning | A short note in your inbox before 8am |
| Build QA | Mistakes found after launch | A fixed checklist run on every new build |
| Weekly report | Export, paste, chart, write, send | A draft deck ready Monday, every number traceable |
| Tracking | Numbers nobody fully trusts | Platform conversions checked against your analytics |
What the repeat work costs you now
Move the sliders to match your team. The audit then tells you how much of this Claude can take.
1,104 hours a year
about $88,320 spent on repeat work
Based on 46 working weeks. It is a rough number to start the conversation.
Six workflows
Most teams start with the two that cost them the most hours. Each one is written down as a skill in plain language, so your team can read it, change it and run it without me.
Campaign builds from a brief
Google Ads, Meta, TikTok+
Campaign builds from a brief
Claude reads the brief and the budget sheet, builds campaigns, ad sets and ads in your naming and structure, sets the UTMs, and stops at an action list. Nothing is live until someone on your team approves it.
Eg:One promo built across several markets from one sheet
Daily spend and pacing
All platforms+
Daily spend and pacing
Yesterday's spend pulled from every platform, compared to the monthly target per market, with a short note on what is over, under or stuck and the likely reason.
Eg:A morning check in the team inbox before 8am
Build QA before launch
Every new campaign+
Build QA before launch
A fixed checklist run on every new build: dates, budgets, geo, audiences, UTMs, tracking and landing pages. You get one list of what to fix, before a client or a manager finds it.
Eg:QA on a launch day across all markets
Reports and decks
Weekly and monthly+
Reports and decks
Reporting built from pulled data with code, checked against the platform totals, with commentary written in your team's style. If a figure cannot be traced back to its source, it does not go in.
Eg:A weekly deck per market, ready Monday
Tracking and conversion checks
GA4, Amplitude, backend+
Tracking and conversion checks
Platform conversions compared to your analytics or your own sales data, with the gaps explained instead of ignored. The first thing to fix, because every other workflow depends on it.
Eg:Meta and Google conversions against GA4
Dashboards people open
Shared, refreshed on a schedule+
Dashboards people open
One page per team with the numbers they actually ask about, refreshed automatically, with every figure linked to where it came from.
Eg:A shared spend and ROAS view for leadership
Other ways to do this
There are three common routes into AI for paid media. Each one works for some teams. Here is where they usually fall short, and where this fits.
| Route | What you get | The catch |
|---|---|---|
| AI ad buying platforms | Software with agents that change bids, budgets and ads on their own, around the clock. | Another licence, a black box, and money that moves without anyone saying yes. |
| General AI consultancies | Custom agents and automations for any industry, from mining to insurance. | They know AI well, but they learn paid media on your budget. |
| Claude courses and webinars | A good overview of the features and some prompts to try. | Your team still has to build, test and maintain the workflows themselves. |
| This setup | Workflows built in your own Claude by someone who runs paid media every day, tested on your accounts. | You own it and you approve every change. Your team runs it after week four. |
Two ways to start
Both start with the free workflow audit, and you keep that audit even if you never hire me. Prices are fixed and agreed before I start. You pay half at the start and half when the workflows run.
One workflow
$2,950 + GST, one-off
For teams that want to see it work first. One workflow from the list, built and tested on your accounts in two weeks.
- The workflow audit
- One workflow built in your own Claude
- Run next to your current way until the numbers match
- Written down as a skill your team can read and edit
- One training session for the people who use it
What most teams pick
The four-week setup
$7,500 + GST, one-off
For teams that want the repeat work gone for good. Three workflows, live by week four, and a team that runs them without me.
- The workflow audit, with the hours worked out per job
- Three workflows built in your own Claude
- Connectors and access set up, so nothing waits on IT
- Every workflow written down as a skill
- Training for everyone who uses them
- A check-in 30 days after handover, to fix what came up
If it does not save your team time, I keep working for free
If the workflows are not saving your team time by the end of the setup, I keep working on them at no extra cost until they do. And if a build takes me longer than planned, that is my cost, not yours.
After that, optional support from $990 a month for new workflows, platform changes and fixes. Month to month. I take on a small number of teams at a time, because I do the build myself.
Claude does the clicks. A person makes the call.
I use this setup on real budgets every day. These four rules are why I trust it, and why your finance team will too.
Nothing goes live without a yes
Every build and every change ends in an action list. Someone on your team approves it before it is pushed.
You own all of it
Ad accounts, Claude workspace, skills and data stay in your name. If we stop working together, everything keeps running.
Written down where you can read it
Each workflow is a plain language document your team can read and edit. No black box, no software to license from me.
Every number traced to its source
Figures come from pulled data and code, not from a model typing numbers. Totals are checked against the platforms before anything is sent.
The first four weeks
Laid out like a flighting plan, because that is how media people read time. The first workflow is live in week two, the rest follow while the first one is checked.
Workflow audit
A normal week with your team, mapped to what Claude can take and what it is worth in hours.
Price and access
Fixed price agreed, half paid. Accounts and connectors set up, so nothing waits on IT.
First workflow live
Usually the spend check or the weekly report, because they pay back fastest.
Workflows two and three
Built while the first one runs, each one tested on your own accounts.
Side by side check
Every workflow runs next to the old way until the numbers match.
Training and handover
The people who use it learn to run and edit it. From here your team runs it.
Check-in
Thirty days later I fix what came up. Monthly support after that is optional.
Built for two kinds of team
In-house marketing teams
- Several markets, brands or stores on the same platforms
- A small team carrying a big media budget
- Weekly reporting to leadership
- You want the know-how to stay inside the team
Agencies
- Many client accounts with the same build and report pattern
- Juniors spending days on QA and decks
- More clients without more hires
- The skills stay yours, and white label is fine
I built this for my own job first
I am Bart Mortelmans. I have worked in digital marketing for more than ten years. I ran my own agency in Belgium, then moved to Brisbane to run paid media and e-commerce for a global brand.
That job means many markets, many platforms and a lot of weekly reporting. So I started handing the repeat work to Claude: campaign builds, spend checks, QA, decks, the numbers for leadership. Today I run more than 30 workflows that way, and I spend the time on the decisions.
Now I set up the same system for other teams. I do the work myself. No account managers, no juniors.
I would rather show you one workflow that saves a day a week than sell you a platform.
Questions people ask first
Will Claude change my campaigns on its own?
No. Every workflow stops at an action list, and a person on your team approves it before anything is pushed. Reading data and drafting builds is automatic. Spending money is not.
Is this an AI ad platform?
No. There is no software to buy from me and no agent spending your budget on its own. Everything runs in your own Claude workspace and your own ad accounts, and a person approves every change.
We already pay for Claude. Do we still need this?
Maybe not. If your team already has Claude connected to the ad platforms, a written skill for each weekly job and a clear approval step, you are ahead of most. If Claude is mostly used for emails and summaries, the audit shows where the hours are and what it takes to get them back.
Why Claude and not ChatGPT or Gemini?
Because it is what I use every day on real budgets. It works well with connectors, written skills and long files, which is most of what paid media needs. I do not resell it and Anthropic does not pay me. If another tool suits your team better, I will tell you in the audit.
Does this replace my media buyer?
No, and I will not sell it that way. It takes the copying, checking and formatting off their plate, so they spend the time on strategy and creative.
Which platforms does it work with?
Meta, Google Sheets, Gmail, Outlook and analytics tools like Amplitude connect directly. Some platforms, like parts of Google Ads, run through browser automation. In the audit I tell you which is which for your setup.
What do I need to have in place?
A Claude plan for the people who will run the workflows, and admin access to your ad accounts. We pick the right plan together in week one. You pay Anthropic directly, I do not resell it.
How do you charge?
One workflow is $2,950 and the four-week setup is $7,500, both plus GST and fixed before I start. You pay half at the start and half when the workflows run. Support after that is from $990 a month, month to month. Never a percentage of your ad spend.
What if it does not work for us?
If the workflows are not saving your team time by the end of the setup, I keep working on them at no extra cost until they do. You also keep the audit and every skill I wrote, whatever happens.
How much time does my team need to put in?
Not much. A short session for the audit, access to the accounts, and someone to check the first results against the old way. I do the build.
Do you work with teams outside Brisbane?
Yes. Brisbane is home and I am happy to come in for the first sessions, but most of the work runs over video call. Teams elsewhere in Australia and in Europe are fine.
Is my data safe?
The data stays in your own accounts and your own Claude workspace. Access is set up per person, and each workflow is documented with what it can read and change.
Send me one week of tasks
Tell me what your team does on paid media in a normal week. I write back with which jobs Claude can take, in which order, and roughly how many hours that frees. If it is not worth it for you, I say so.
- You send the list, or we go through it on a 30 minute call.
- I map it to workflows, with what connects directly and what does not.
- You decide. No pitch deck, no follow up sequence. The audit is yours to keep either way.